And who is the customer here?

I moved last week, and in preparation for the move, I decided to do something I’d been thinking about for a while – switch service providers for my cell phone service.  And I did two things that were out… Continue reading

Context matters

Happy New Year!!

Resolutions, plans, goals, budgets – how often have you seen them in the headlines in the past week??? And how often have you thought “I gotta get me some of those – after …” (fill in the… Continue reading

newbookNew Book by Kim Stephenson & Ann B. Hutchins

Finance Is Personal: Making Your Money Work for You in College and Beyond

"Although some of the most important decisions we make in life are financial, most people rely on their intuition rather than reason. In Finance Is Personal, the authors digest key findings from psychology to help readers leverage their natural style, preferences, and values in order to make more effective and profitable choices. This book will do more to increase young people's financial IQ than any formal course, MBA, or business experience―a must read!"

(Dr. Tomas Chamorro-Premunzic, professor of business psychology at University College London, visiting professor at Columbia University, vice president of research and innovation at Hogan Assessments, and the co-founder of

Exclusively Available at Here